Latino Link: Building Brands Online with Hispanic Communities and Content

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Buy As Gift. Overview An amazing convergence is happening in marketing today: the growth of the U.

Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They search for product information. They compare prices, print coupons, and shop online.

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Is your brand ready? Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America.

Each chapter ends with a succinct summary of Lessons Learned. Product Details About the Author.

Joe Kutchera | Wisconsin Book Festival

About the Author Joe Kutchera is a leading seaker and consultant on reaching Hispanics and Latin Americans online, bringing over 11 years of interactive sales and marketing experience to his clients. Online, ThisOldHouse. You can read Joe's columns about best practices for reaching U. All rights reserved. Powered by. Email this Article Print This Article. A welcome and much-needed guide to digital Latino marketing Latino Link is a convincing application of social media, marketing, and analytic concepts to real cultural and customer behavior dynamics.

He is the Founder of Zimana , a consultancy providing strategic analysis to small and medium sized businesses that rely on web analytics data.

Latino Link, Building Brands Online with Hispanic Communities and Content

A Gary, Indiana native, Pierre is currently based in Brooklyn. He blogs about marketing, finance, social media, and analytics at Zimana blog.

1. Go digital—or go home!

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Subscribe to our Newsletter Submit. Joe Kutchera is a great speaker with abundance of relevant case studies and deep insights of Latino markets.


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They compare prices, print coupons and shop online. Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online including shopping behavior, social networks, translation, localization, and mobile platforms.

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